Jim Lee

Digital Comics Update: Doing Great in Some Non-Specific Way

Justice League #1 - Record-setting sales for DC's digital comics

While still a fraction of print sales, digital comics continue to grow. (Digital comics being comic books you read on the web and mobile devices like the iPad and Android phones.) Great news, right? I’m a big believer in digital comics. But it’s not so easy to know exactly how much they’re growing or whether everyone’s just really excited about a lot of unsubstantiated press release hype.

Within a week of each other, the largest comic book publishers in North America both claimed that sales of one of their digital comics surpassed their own records for digital sales. In both instances, the record-setting digital comic was released on the same day as its print counterpart was released in comic book stores. DC Comics announced in this interview with Salon the good sales news for Justice League #1 by Geoff Johns and Jim Lee, the launch title for their ambitious and highly publicized New 52 initiative.

Jim Lee: [B]ased on recent numbers, certainly Justice League No. 1 has surpassed the recent highs in comics sales. […] It’s also setting records digitally. I can’t give numbers, but on the first day it set a record for us.

Salon: Once you compared the volume of DC’s digital comics sales to dental floss. Is it up to dental tape now?

Jim Lee: It’s too early to say.

Marvel Comics later issued a press release for their announcement regarding Ultimate Comics Spider-Man #1 by Brian Michael Bendis and Sara Pichelli, where the webbed adventures begin for the half-black/half-Latino Miles Morales.

The trick? Neither publisher actually revealed any concrete sales data.

This has caused a bit of consternation among comics industry watchers, who are trying to understand the actual strength of digital comics and sales of comics in general. As The Comics Reporter‘s Tom Spurgeon wonderfully puts it, sales figures are usually only hinted at or used for hype by publishers like DC and Marvel, resulting in the “I have a girlfriend in Canada” of sales analysis.

Ultimate Comics Spider-Man #1 - recording-setting sales for Marvel's digital comics

Looking outside of comics, most entertainment companies don’t share honest sales numbers because they consider that proprietary information, but those other industries have something comics doesn’t have – a third party tracking sales through reasonably objective means. Put bluntly, comics needs a Nielsen. The best we have are the sales estimates put together by ICv2, John Jackson Miller’s The Comics Chronicles, and a few others. These are best guess estimates based off charts provided by the largest distributor of comic books, Diamond Comics. But they’re only counting comic book stores in North America. There’s little to no coverage of book stores, no coverage of subscriptions, no sales to libraries and schools, nothing from the UK and other countries, no newsstand sales (meager but still out there), no sales from other outlets like grocery stores. To be sure, North American comic book stores are the dominant sales channel for print comic books. But it’s not the entire picture. What’s more, the sales estimates are determined by using Diamond’s odd index numbering system constructed around everything’s relative sales to that month’s issue of Batman. So if you figure out the sales of Batman in any given month, you can figure out the sales of everything else in that same month. Why Batman of all things? It’s mostly arbitrary but its sales have been historically pretty stable due to the character’s popularity and longevity of the series. On top of all that, the numbers only reflect what comic book stores are ordering. We have almost no idea about sell-through to actual paying customers beyond anecdotal reporting and the assumption that most stores are ordering month-to-month close to what they think they can sell. Needless to say, the accuracy of these estimates has been disputed and called into question. Some say it gives a fairly reasonable picture and is better than nothing, which is true. But numerous comic book creators have gone on record to say that the estimates are wrong when compared to their royalty vouchers and other internal accounting statements.

So we’ve got an entire industry more or less groping in the dark trying to feel out the shape and size of their own business. But it’s the best we’ve got, so numbers are put under the microscope. At least there’s something for print comics. Digital comics have vague statements of modest to booming success. ICv2 estimated earlier this summer that digital comics sales are generating between $6 to $18 million a year, with sales doubling from 2009 to 2010. Archie Comics boasted nearly 2 million downloads back in January. ComiXology, the undisputed largest digital comics provider, trumpeted surpassing 1 million downloads at the end of 2010, and their main Comics app was recently the second grossing iPad app, outselling the popular app for the Angry Birds game. IDW Publishing announced over 1 million downloads of their various digital comics apps back in April. Plenty of similar announcements have been made. It’s great news because it confirms that there are a lot of people interested in comic books. But how many of those downloads generated money. It’s free to download almost all digital comics apps, and there are plenty of free comic books available to download within each app. How many of those millions are paying?

What we do know is that digital comics is one of the biggest growth sectors for comics. The independent comics publisher SLG Publishing recently announced they were switching to digital first distribution. The transition will see the end of print comic books from the publisher. Issues will instead be released only as digital comic books that will eventually be collected and released for the first time in the physical world as print graphic novels. While several publishers have abandoned the single issue comic book format to strictly graphic novels, this is the first significant comics publisher to transition their serialized stories to the digital space. SLG was among the first publishers to embrace digital. They are one of the few that allow full ownership of their digital comics through their Eyemelt store, which sells .pdf, .ePub and .cbz that can be used anywhere. (ComiXology and other digital comics providers are technically leasing you the right to view images of comics files, which can be and have been taken away or locked.) SLG comics are also available on iBooks, Barnes & Noble’s Nook, ComiXology, iVerse’s Comics+, Graphicly, and Panelfly.

According to SLG publisher Dan Vado, much of the company’s marketing has not been focused on digital, so their sales there have been promising but not exceptional. In fact, in a surprising break from the above trend, Vado was willing to make public some of the company’s digital comics sales figures.

The best selling downloadable comic we have had is The Griffin #2 at around 200. This is like a 20 year old comic I did for DC Comics.

Most of the other books have struggled to get to triple digits.

How does that one digital comic stack up against the digital sales of Justice League #1 and Ultimate Comics Spider-Man #1? I’d like to believe there’s a significant difference but who can tell? For whatever it’s worth, Justice League #1 has 318 reviews on ComiXology, while Ultimate Comics Spider-Man #1 only has 58, at the time I’m writing this. Not everyone that buys and reads a digital comic will submit a review of whether it was a 5-star comic but that seems like a bare minimum at least. Except that anyone can leave a review whether they’ve read the comic or not, as long as they’ve logged in.

As The Beat’s Heidi MacDonald points out in the above link, SLG’s most popular and well known property is probably Johnny the Homicidal Maniac by Jhonen Vasquez and that will be released digitally next year. Vado expects that to be their top digital seller very quickly, especially since they will have ramped up their marketing efforts focused on new readers instead of readers that already own the print version. If Vado continues to be as transparent, SLG could be a very interesting case study of a publisher transitioning to digital. And in the process, he could give us a better idea of the actual strength and success of digital.

DC Comics and the Elusive Female Demographic
Batgirl #1

September's Batgirl #1 by writer Gail Simone - representing DC's 1% of female creators in September

A controversy has been broiling in comics. When DC Comics announced their aggressive relaunch strategy, details were initially sparse but statements of looking for and expecting new readers were promising. Because comics needs new readers. But when the creative teams were announced, there was a decided lack of female creators and a curious dependence on creators that the publisher had relied on in the past with minimal influx of new readers.

Mainstream comics (which essentially refers to superhero comics from DC Comics and Marvel Comics) have been publishing comics primarily intended for the same insular group of readers for decades now, and finally that audience has dwindled away to a level where the publishers think maybe it’s time to somewhat kind of try to reach beyond that same audience. Multiple pundits and industry watchers have been calling for a more dramatic shift in publishing strategy for years. Comics’ most visible genre needs to be accessible and appealing to new audiences. You wouldn’t think this would require much convincing. New audiences = more money. But when large companies are given the options of safe, reliable income that is slowly shrinking vs. much more money with risks, they’ll always pick the safe option because corporate America is primarily driven by fear.

This isn’t to say that the faithful superhero comics fans can’t have their comics. Those comics should not be eliminated. They’re fun, they’re a great example of American myth building, and they have addictive pay-offs to loyalty. I still read them. Those comics should exist because there’s a built-in (albeit shrinking) audience ready to buy with a distribution network (comic book stores) structured for that specific audience. That network and that audience needs to be preserved.

But they should only be one aspect of a major publisher’s output, and they really shouldn’t be the dominant aspect when you see the ongoing sales trends. The primary concern, which should drive the dominant publishing strategy, should be new and/or casual readers, with the outcome that a percentage of those readers will transition into the addictive readers group. (They should also be distributed through other networks like bookstores and digital means, but that’s another topic.)

So, how do you get this new promised land of readers? Well, let’s look at the untapped demographics. We’ve got the white males 18-40 figured out. That primarily constitutes the addictive readers group. So good job, everyone. Check that one off the list. Let’s just check it again. Because seriously, we’ve been very thorough at targeting that demographic.

What’s an even larger demographic? How about over half of the world’s population? Yes, that demographic is out there! And it remains largely untapped in mainstream comics. That demographic is women! It’s not that there aren’t already female creators and readers of superhero comics. It’s not that there haven’t been superhero comics that reach out to women. There definitely are, but they are the exception to the rule, and they prove that there is a huge untapped sales potential.

So how do you create comics that bring in this amazingly large demographic ready to spend lots of money? The most common theory is that readers are attracted to characters that are relatable to them. People are drawn to characters that they can see themselves becoming or wish they could become. How do you have characters, either new or preexisting, that are relatable to women? The easiest way is to have another woman craft the stories (write and/or draw).

As much as we wish that everyone is the same, regardless of how they look and their genetic make-up, the world is an inconsistent place at times. People get treated differently. Groups of people get treated differently than other groups of people. Sometimes it’s really obvious, sometimes it’s very subtle, sometimes it’s imperceptible. But it all has an effect. Those experiences shape a person’s world view and it definitely shapes how they consume entertainment. I can be the most sensitive and empathic person on the planet, but I can never fully understand what living like a certain group of people day to day is like, just as other groups can’t understand what living like other groups is like. So again, the easiest way to create characters and stories that connect to a certain group you wish to attract is to employ people from that same group.

So now we come back to DC Comics and their New 52 publishing initiative. They reportedly went from having 12% of their creative teams comprising of women, down to just over 1%. For a publishing initiative intending to reach new audiences, that’s a very strange shift. You might say it’s contradictory. So people pointed this out. Some did so rather passionately because of their love for comics. People wrote online. And at this summer’s Comic-Con, people spoke up. Repeatedly. In response, DC Comics Co-Publisher Dan DiDio rather abrasively shot back with “Who should we have hired?” This, of course, just made it worse. Because when you have a Q&A portion of a panel, typically how it works is the audience provides the Q’s and the panelists provide the A’s. Making your audience uncomfortable, especially when that audience is the one you’re trying to convince to buy your products, is what you might call a bad PR move. In fact, it’s ridiculously irresponsible. And unsurprisingly, it just resulted in more attention on the issue and more heat on the publisher. Like here, here, here and here to name a few.

DC Comics finally relented when Co-Publishers DiDio and Jim Lee published “We Hear You” on their blog. Without acknowledging the embarrassing Comic-Con panels, the letter promised that female creators were in the pipeline for future projects. I suppose you could ask why female creators weren’t “good enough” to be part of the initial September launch, but at least they got the message. Finally.

And yet, I’m still seeing people online post how they don’t think people should be hired based on what they look like, they just want the best people for the job. What they don’t understand is that the uproar was never some affirmative action campaign. It was about making smart and reasonable choices to preserve and even grow comics, exactly what the New 52 was supposedly designed to be about. Because as explained above, the best people to write comics that will appeal to women will usually be women. This doesn’t eliminate male-targeted comics. And it doesn’t mean there won’t be crossover appeal because entertainment preferences aren’t strictly defined by gender alone. But it’s a no-brainer in courting a very powerful demographic that, make no mistake, comics needs.

Everyone Back to 1: Thoughts and Theories on DC Comics relaunching superhero comics synched with digital initiative

Justice League #1 by Geoff Johns & Jim Lee (DC Comics) - Hitting the cosmic reset button

In a bold gamble, DC Comics announced yesterday at their own blog The Source, USA Today (part 1 and part 2), and a letter to comic retailers that they would be replacing all of their long-running superhero comic books with relaunched stories starting over at issue #1. Each issue will be released digitally across DC Comics’ multiple platforms the same day as the print version’s release, a major shift in policy that was protecting comic shops from digital competition.

Digital comics provider Comixology has confirmed via Twitter that it will be continuing their partnership with DC Comics on this new digital initiative. New issues will appear simultaneously on Apple’s iOS (iPad, iPhone, iPod Touch), the Android and their web-based DC Store, although exact pricing has not been revealed. Digital comics are generally priced at $1.99 for a standard comic book that’s been converted to their guided view digital form. Past experiments with day-and-date releases have been priced at the higher cover price of print comics, usually $2.99.

As for the books themselves, exact details of what’s changing, what’s staying the same, and who will be working on what books, are slim. More will be revealed throughout June.

What is known is that starting August 31, 2011, a brand new Justice League #1 will be released. The following weeks, it will be joined by relaunched Superman, Batman, Wonder Woman and other titles. In total, DC Comics will debut 52 comic books, approximately 13 a week! The stories will feature younger versions of their recognizable heroes, redesigned by artist and DC Comics Co-Publisher Jim Lee, and are meant to be ideal for new readers.

Justice League will be helmed by Lee and DC Comics Chief Creative Officer/writer Geoff Johns. Both Lee and Johns are responsible for a lot of popular titles from DC, so it seems only natural to team them up for the comic about their premiere superhero team.

Comic Book Resources has rumors on other titles, including Superman being written by Grant Morrison, an award-winning and critically acclaimed writer that has been shepherding Batman for the last several years. He wrote All-Star Superman, a quintessential take on the iconic character, to nearly universal acclaim in 2005-2008. A previously announced new Aquaman series by Geoff Johns and artist Ivan Reis is also expected to be part of the new universe. The two had previously collaborated on successful Green Lantern stories, including the big Blackest Night event.

The question of course: Will this work? (more…)

LA Comics News Roundup: publishers kickstart 2011

All the news that’s fit to shove through internet tubes. Here’s the world of comic books and graphic novels in LA and beyond over the last week or so, with some commentary:

= Boom! Studios Editor-in-Chief Matt Gagnon gets the prestigious Comics Reporter Holiday Interview treatment, talking about the culture and climate of the LA-based publisher and his journey to his current position. Read it

= Silver Lake store Secret Headquarters was named Bookstore of the Week by the LA Times book blog Jacket Copy. More acclaim for a shop that in 2008 was named one of the World’s 10 Best Bookstores by The Guardian. The LA Times article also gives mention to local LA artists Martin Cendreda (Catch Me If You Can) and Sammy Harkham (Crickets). Meanwhile, I have somehow still not checked out this store. Read it

= The ever-expanding Comic International: San Diego could add a balloon parade through downtown San Diego to kick off the festivities. City Council District 4 President Tony Young, a self-proclaimed comic book collector and fan, floated the idea in his New Years address and expanded on the idea in an interview. Read it

= Comics industry numbers from Diamond Comic Distributors, the primary method comics publishers get their comics and graphic novels to comic book stores and other outlets, has released their reports on 2010 and as expected print comics took a hit. “Annual sales of comic books, graphic novels, and magazines to the comic book specialty market declined slightly in 2010, down 3.5% from 2009.” Comics industry number-cruncher John Jackson Miller estimates that the industry generated $415 million last year. The comic shop market hit a peak of $437 million in 2008. However, he counters this gloom with data showing the fourth quarter of 2010 ending 2% up from fourth quarter 2009 due to graphic novel sales. This supports some cautious optimism from some as early signs of a turnaround. Read it: part 1, part 2, part 3 (more…)

Comics Events in LA: Week of 12/12/10

You don’t have to sit at home alone reading to get into comic books and graphic novels. There are always great events going on that celebrate the vitality and creativity of comics. Just here in Los Angeles, there are more events I can ever make. But I try, and so should you. You never know what you’ll discover.

Here are some local Los Angeles events coming up that celebrate the sequential art form.

This week:

Monday, December 13, 8 PM – 11:30 PM: Boom! Studios Holiday Party, where readers can mix and mingle with the Boom! Studios crew, at Meltdown Comics, 7522 Sunset Blvd., Los Angeles 90046. Tickets: $0.

Tuesday, December 14, 7 PM: Comedian Patton Oswalt moderates a discussion with writer Paul Levitz (75 Years of DC Comics: The Art of Modern Mythmaking), artist Jim Lee (All-Star Batman & Robin the Boy Wonder) and writer Geoff Johns (Green Lantern) regarding the 75th anniversary of DC Comics, at the Hammer Museum, 10899 Wilshire Blvd., Los Angeles 90024. Tickets: $0 (parking $3).

Wednesday, December 15: NEW COMICS DAY! Find your local comics specialty shop. (more…)

Hammer Museum celebrates 75 years of DC Comics

Hammer Museum: 75 Years of DC Comics (click for enbiggification)

The Hammer Museum here in LA reached out to let us know about a free event celebrating 75 Years of DC Comics on Tuesday December 14th at 7 PM.

Yes believe it or not, back in 1935 (!), 12 US Presidents ago, way before either Iraq Wars, before the Cold War, the Vietnam War, a few years before World War II and with the country still trying to shake off the Great Depression, a company then called National Allied Publications took a risk by publishing the first comic book of all-original material, New Fun: The Big Comic Magazine. Before then, comics were mostly or entirely made up of recycled newspaper comic strips. It was an uphill venture that initially didn’t pay off until 1938 with the release of Action Comics #1 and the debut of Superman. This was not only a huge hit, but it ended up inventing an entire sub-genre: superheroes. As National Allied changed hands, it’s name evolved to National Periodical Publications and eventually DC Comics and just recently DC Entertainment, named after the home of their second mega-hit Batman from Detective Comics. DC has remained an industry leader since the late 1930s, publishing more world icons like Wonder Woman, Green Lantern, and the Flash to accompany Superman and Batman.

Last month saw the release of a massive retrospective, 75 Years of DC Comics: The Art of Modern Mythmaking, written by former DC Comics president Paul Levitz. (Levitz was among our interviewees for Dig Comics at this year’s Comic-Con in San Diego.) To help in the yearlong celebration, Levitz will be joined at UCLA’s Hammer Museum by current DC executives and creators Jim Lee and Geoff Johns to discuss the history and future of DC. The event will be moderated by comedian Patton Oswalt, who’s no stranger to the world of comic books.

Within its short 75-year lifespan, DC Comics has created and destroyed entire cities, worlds, and universes with a cast of characters that includes the titans of the Superhero world. Comedian, actor, and writer Patton Oswalt will moderate a discussion among DC Comics’ Paul Levitz, Jim Lee, and Geoff Johns, the creative and editorial superheroes behind the pages of Batman, Superman, Wonder Woman, The Flash and Green Lantern, who will discuss the pulp origins of DC Comics’ story lines and characters, as well as the future of digital publishing.

ALL HAMMER PUBLIC PROGRAMS ARE FREE. Tickets are required, and are available at the Billy Wilder Theater Box Office one hour prior to start time. Limit one ticket per person on a first come, first served basis. Hammer members receive priority seating, subject to availability. Reservations not accepted, RSVPs not required.

Parking is available under the museum for $3 after 6:00pm.

While this looks like fun, the really interesting part to me is the inclusion of discussing the future of digital publishing. DC has made some good moves in this area just in the last few months, but it has also sadly shut down its imprint for original webcomics Zuda Comics. Word is that some more bold moves are in the works. I’m not expecting any solid announcements, but I’m hoping there will be some positive discussion to show that they’re ready to push strongly in that direction.

And I’m also unrealistically hoping they’ll pass out free copies of Levitz’ 75 Years of DC Comics to everyone in the audience, Oprah-style.

New to Comics? New Comics for You! 6/24

Never read a graphic novel before? Haven’t read a comic book in years?
Here’s some brand new stuff coming out this week that I think is worth a look-see for someone with little to no history with comics. That means you should be able to pick any of these up cold without having read anything else. So take a look and see if something doesn’t grab your fancy. If so, follow the publisher links or Amazon.com links to buy yourself a copy. Or, head to your local friendly comic book shop.
Disclaimer: While it may seem like it, I do not live in the future. For the most part, I have not read these yet, so I can’t vouch for their quality. But, from what I’ve heard and seen, odds are good they just might appeal to you.

All-Star Batman and Robin the Boy Wonder Vol. 1 – $19.99
By Frank Miller and Jim Lee
240 pages; published by DC Comics; available at Amazon.com

The talked-about hit Batman story by modern master Frank Miller (BATMAN: YEAR ONE, THE DARK KNIGHT RETURNS) and artists extraordinaire Jim Lee and Scott Williams (BATMAN, SUPERMAN) is now available in softcover format! Lee and Miller join forces to tell a new version of Dick Grayson’s origin in a high-octane tale that unfolds with guest appearances by Superman, Wonder Woman, Green Lantern, Black Canary and more! This volume collects issues #1-9 of the explosive series! Plus a Jim Lee sketchbook and a variant cover gallery.

This is either a train wreck or a satire that actually got away with using the source material it is satirizing. Or it’s Frank Miller either completely losing it or giving Batman fans the biggest middle finger ever. Or some combination therein. Very tempting.

Goats: Infinite Typewriters – $14.00
By Jonathan Rosenberg
176 pages; published by Del Rey; available on Amazon.com

It’s not as if one decides to wake up one day, argue existentialism with livestock, and fly a spaceship to the center of the galaxy to meet, greet –and eat – God. It just sort of happens. At least it does in the world ofGoats, the cult-hit webcomic wherein a clutch of brave if baffled barflies (including humans, chickens, and a cyborg goldfish) hit the interdimensional bricks to save the multiverse from certain doom kicked off by a cosmic computer glitch. You can’t make this stuff up–unless you’re one of the monkeys tapping on infinite typewriters who controls all reality. You’ll see…

To sample this web-comic, check out Goats.com (nice score on the domain name there, Mr. Rosenberg). It’s been running since December 12, 2003. Weird silliness. Comics does it good.

Low Moon – $24.99
By Jason
216 pages; published by Fantagraphics Books; available at Amazon.com

The acclaimed graphic novelist Jason returns with his most eagerly awaited book yet, thanks to the inclusion of the title story, the world’s first (and likely last) chess western, originally serialized in 2008 in the New York Times Sunday Magazine “Funny Pages” section.

This 216-page hardcover book features five yarns — all brand new with the exception of the aforementioned “Low Moon,” which is collected into book form for the first time.

The new stories lead off with “Emily Says Hello,” a typically deadpan Jason tale of murder, revenge and sexual domination. Then, the wordless “&” tells two tales at once: one about a skinny guy trying to steal enough money to save his ill mother, and the other about a fat guy murderously trying to woo his true love. The reason we follow these two parallel stories becomes obvious only on the very last page, in Jason’s inimitable genre-mashing style.

“Early Film Noir” can best be described as The Postman Always Rings Twice meets Groundhog Day. But starring cavemen. And finally, “You Are Here” features alien kidnappings, space travel, and the pain and confusion of family ties, culminating in an enigmatic finale that rivals Jason’s greatest twists.

Funny, poignant, and wry, Low Moon shows one of the world’s most acclaimed graphic novelists at the absolute peak of his powers.

Don’t let the use of anthropomorphics fool you into thinking this is some kind of funny animals goof for kiddies. Jason is sly and brilliant. Highly recommended.

Outlaw Territory Volume 1 – $19.99
By various
240 pages; published by Image Comics; available at Amazon.com

Outlaw Territory is a collection of stories from a rougher and grittier time in America. Tales of the old west from some of the best and brightest writers in the industry, lavishly illustrated by amazing talent both new and experienced. This book is sure to appeal to fans of such television and film as Deadwood and 3:10 To Yuma, as well as the work of No Country For Old Men author Cormac McCarthy.

Western comics used to be very popular and there used to be a lot of them. Here’s are a bunch of modern takes by a whole host of talented creators: Greg Pak, Joe Kelly, Khoi Pham, Dean Motter, Joshua Ortega, Steven Grant, William Simpson, Ivan Brandon, Andy MacDonald, Joshua Hale Fialkov, Max Fiumara, Johnny Timmons and Michael Woods. And check out that cover by Greg Ruth. Here’s a 5-page preview.