SLG Publishing

Read It: The War At Ellsmere by Faith Erin Hicks

The War at Ellsmere by Faith Erin Hicks

Private school is where to go for the best education, right? That’s what Juniper thinks. Her hard work has won her a scholarship to the prestigious Ellsmere Academy where she’ll finally be able to surround herself in studies and like-minded intellectuals that get along. Well… not quite.

The War at Ellsmere by Faith Erin Hicks is a perfect graphic novel for pre-teen or teenage girls. The book has a fresh tone that doesn’t take itself too seriously but doesn’t shortchange the characters’ emotional states. There’s humor but it’s grounded in the story, which expertly captures childhood dynamics among girls. There’s also a little hint of fantasy but it’s used sparingly and imaginatively.

Jun is instantly likable. She has a tough, cool exterior but it’s clear she’s worried she’s made a mistake going to private school. The cast is kept small, and everyone retains a unique look and voice, instantly recognizable. From the cover, Hicks’ art initially appears to have a Scott Pilgrim vibe to it, but it quickly becomes clear that she’s doing her own thing and doing it so well because she’s always serving the story. You always know how Jun is feeling because of her strong command of portraying facial expressions and body language – clearly, honestly. Her environments are so consistent, you never drop out of the story. It’s all so effortless and charming.

If you like that, check out Hicks’ current webcomic Friends With Boys, a fascinating tale about a girl entering public school after being raised home schooled her whole life. Once the entire story gets serialized online, it’ll be published as a graphic novel by the excellent publisher First Second Books, likely sometime in February 2012. Judging from what’s up now, it may surpass The War At Ellsmere.

Faith also has a sillier webcomic called The Adventures of Superhero Girl that updates every Tuesday. It’s also published in the free alt-weekly newspaper The Coast, published out of Halifax, Nova Scotia.

Read It: Egg Story by J. Marc Schmidt

Egg Story by J. Marc Schmidt

Like yesterday’s Elmer, this is another story that might make you think twice about eating poultry. But this is played more for laughs, making for a very enjoyable light read with plenty of cleverness, and even a little heart-string tugging.

Egg Story by J. Marc Schmidt is a very cute and silly story about a small group of eggs that make a run for freedom. After being purchased at the grocery story, the eggs decide to leave the refrigerator and live life to the fullest while the human of the house is away for the weekend. Unfortunately freedom isn’t easy. One falls in love. One begins to crack from the stress. One decides to become a ninja. Not everyone survives.

Bill Reed did a review back in 2007 where you can see some pages from the book.

This great comedy has a lot of absurd fun. You can buy a copy from publisher SLG Publishing.

Digital Comics Update: Doing Great in Some Non-Specific Way

Justice League #1 - Record-setting sales for DC's digital comics

While still a fraction of print sales, digital comics continue to grow. (Digital comics being comic books you read on the web and mobile devices like the iPad and Android phones.) Great news, right? I’m a big believer in digital comics. But it’s not so easy to know exactly how much they’re growing or whether everyone’s just really excited about a lot of unsubstantiated press release hype.

Within a week of each other, the largest comic book publishers in North America both claimed that sales of one of their digital comics surpassed their own records for digital sales. In both instances, the record-setting digital comic was released on the same day as its print counterpart was released in comic book stores. DC Comics announced in this interview with Salon the good sales news for Justice League #1 by Geoff Johns and Jim Lee, the launch title for their ambitious and highly publicized New 52 initiative.

Jim Lee: [B]ased on recent numbers, certainly Justice League No. 1 has surpassed the recent highs in comics sales. […] It’s also setting records digitally. I can’t give numbers, but on the first day it set a record for us.

Salon: Once you compared the volume of DC’s digital comics sales to dental floss. Is it up to dental tape now?

Jim Lee: It’s too early to say.

Marvel Comics later issued a press release for their announcement regarding Ultimate Comics Spider-Man #1 by Brian Michael Bendis and Sara Pichelli, where the webbed adventures begin for the half-black/half-Latino Miles Morales.

The trick? Neither publisher actually revealed any concrete sales data.

This has caused a bit of consternation among comics industry watchers, who are trying to understand the actual strength of digital comics and sales of comics in general. As The Comics Reporter‘s Tom Spurgeon wonderfully puts it, sales figures are usually only hinted at or used for hype by publishers like DC and Marvel, resulting in the “I have a girlfriend in Canada” of sales analysis.

Ultimate Comics Spider-Man #1 - recording-setting sales for Marvel's digital comics

Looking outside of comics, most entertainment companies don’t share honest sales numbers because they consider that proprietary information, but those other industries have something comics doesn’t have – a third party tracking sales through reasonably objective means. Put bluntly, comics needs a Nielsen. The best we have are the sales estimates put together by ICv2, John Jackson Miller’s The Comics Chronicles, and a few others. These are best guess estimates based off charts provided by the largest distributor of comic books, Diamond Comics. But they’re only counting comic book stores in North America. There’s little to no coverage of book stores, no coverage of subscriptions, no sales to libraries and schools, nothing from the UK and other countries, no newsstand sales (meager but still out there), no sales from other outlets like grocery stores. To be sure, North American comic book stores are the dominant sales channel for print comic books. But it’s not the entire picture. What’s more, the sales estimates are determined by using Diamond’s odd index numbering system constructed around everything’s relative sales to that month’s issue of Batman. So if you figure out the sales of Batman in any given month, you can figure out the sales of everything else in that same month. Why Batman of all things? It’s mostly arbitrary but its sales have been historically pretty stable due to the character’s popularity and longevity of the series. On top of all that, the numbers only reflect what comic book stores are ordering. We have almost no idea about sell-through to actual paying customers beyond anecdotal reporting and the assumption that most stores are ordering month-to-month close to what they think they can sell. Needless to say, the accuracy of these estimates has been disputed and called into question. Some say it gives a fairly reasonable picture and is better than nothing, which is true. But numerous comic book creators have gone on record to say that the estimates are wrong when compared to their royalty vouchers and other internal accounting statements.

So we’ve got an entire industry more or less groping in the dark trying to feel out the shape and size of their own business. But it’s the best we’ve got, so numbers are put under the microscope. At least there’s something for print comics. Digital comics have vague statements of modest to booming success. ICv2 estimated earlier this summer that digital comics sales are generating between $6 to $18 million a year, with sales doubling from 2009 to 2010. Archie Comics boasted nearly 2 million downloads back in January. ComiXology, the undisputed largest digital comics provider, trumpeted surpassing 1 million downloads at the end of 2010, and their main Comics app was recently the second grossing iPad app, outselling the popular app for the Angry Birds game. IDW Publishing announced over 1 million downloads of their various digital comics apps back in April. Plenty of similar announcements have been made. It’s great news because it confirms that there are a lot of people interested in comic books. But how many of those downloads generated money. It’s free to download almost all digital comics apps, and there are plenty of free comic books available to download within each app. How many of those millions are paying?

What we do know is that digital comics is one of the biggest growth sectors for comics. The independent comics publisher SLG Publishing recently announced they were switching to digital first distribution. The transition will see the end of print comic books from the publisher. Issues will instead be released only as digital comic books that will eventually be collected and released for the first time in the physical world as print graphic novels. While several publishers have abandoned the single issue comic book format to strictly graphic novels, this is the first significant comics publisher to transition their serialized stories to the digital space. SLG was among the first publishers to embrace digital. They are one of the few that allow full ownership of their digital comics through their Eyemelt store, which sells .pdf, .ePub and .cbz that can be used anywhere. (ComiXology and other digital comics providers are technically leasing you the right to view images of comics files, which can be and have been taken away or locked.) SLG comics are also available on iBooks, Barnes & Noble’s Nook, ComiXology, iVerse’s Comics+, Graphicly, and Panelfly.

According to SLG publisher Dan Vado, much of the company’s marketing has not been focused on digital, so their sales there have been promising but not exceptional. In fact, in a surprising break from the above trend, Vado was willing to make public some of the company’s digital comics sales figures.

The best selling downloadable comic we have had is The Griffin #2 at around 200. This is like a 20 year old comic I did for DC Comics.

Most of the other books have struggled to get to triple digits.

How does that one digital comic stack up against the digital sales of Justice League #1 and Ultimate Comics Spider-Man #1? I’d like to believe there’s a significant difference but who can tell? For whatever it’s worth, Justice League #1 has 318 reviews on ComiXology, while Ultimate Comics Spider-Man #1 only has 58, at the time I’m writing this. Not everyone that buys and reads a digital comic will submit a review of whether it was a 5-star comic but that seems like a bare minimum at least. Except that anyone can leave a review whether they’ve read the comic or not, as long as they’ve logged in.

As The Beat’s Heidi MacDonald points out in the above link, SLG’s most popular and well known property is probably Johnny the Homicidal Maniac by Jhonen Vasquez and that will be released digitally next year. Vado expects that to be their top digital seller very quickly, especially since they will have ramped up their marketing efforts focused on new readers instead of readers that already own the print version. If Vado continues to be as transparent, SLG could be a very interesting case study of a publisher transitioning to digital. And in the process, he could give us a better idea of the actual strength and success of digital.

Comics at the LA Times Festival of Books 2011

LA Times Festival of Books loves comics, Hi De Ho

Comic books, graphic novels, manga (whatever you want to call sequential art) was pulling in the crowds at this past weekend’s LA Times Festival of Books, the nation’s largest book fair. After 14 years at UCLA, the free open air event moved to rival campus USC in South LA and it didn’t seem to hamper attendance. The more concentrated layout, and the campus’ access to public transportation seemed to please most attendees.

(Although, it could’ve been more clear where to park and where to walk to get to the Festival as you arrived. We saw no signs at Vermont and Jefferson after heading south from the 5. Hardly an obscure route.)

That nitpick aside, all seemed to go well for the most part, and perhaps the most favored part of the Festival was comics. While I was only able to attend over half of Saturday, almost every comics booth and panel I checked in with had a heavy turnout with a good mix of what seemed like a lot of curious newcomers and some diehard (or at least familiar) comics readers.

Hi De Ho Comics & Books with Pictures, a longtime store located in Santa Monica, had a very prominent location and a big booth setup (right). This was probably one of the most consistently and heavily trafficked booths we saw on Trousdale and Childs Way. Legendary Archie Comics writer George Gladir, co-creator of Sabrina the Teenage Witch with artist Dan DeCarlo, was signing copies of Archie’s Americana series. He was particularly proud of his name getting credited in the two Best of the Eighties volumes, noting how rare it was for Archie to name the creators at the time. Adults that grew up on Archie and kids that are growing up on Archie now clustered around his table, sometimes making it near impossible to even see him. By the middle of the day, Hi De Ho had sold out of Best of the Eighties Volume 1 and George had to keep asking for the staff to replenish copies of Volume 2. It was also great to see the great diversity of people that were drawn to him, proving that Archie truly is a pervasive American icon. On the other side of the booth, graphic novelist Mark Kalesniko was providing free sketches with purchases of his books, like his latest release Freeway, about that most unique of LA experiences: soul crushing traffic. Yet just from the little I’ve read so far, it maintains such charm and humor with an amazing ability to depict movement and the main character’s emotions, sometimes with no dialogue whatsoever.

SLG Publishing was the second booth we discovered, and it kept getting waves of people checking out their great selection of graphic novels, comic books, t-shirts, posters and Ugly Dolls. In addition to their own material, they also had a smattering of graphic novels from other publishers. We easily spent the most money here, which surprised me. Nahleen actually out-spent me at SLG, which might be a first when it comes to comics.

Kids, parents eat up kaboom's Disney comics

Right next to SLG was the Boom! Studios booth, which had a constant mob trying to check out the Disney and Peanuts graphic novels from their kaboom! imprint. Boom! smartly had a buy 1, get 1 free deal going on. Kids and parents alike were asking all sorts of questions about what’s best, what’s age appropriate, and more, and the Boom! staff was great. They clearly love this material too. One kid asked which volume of Donald Duck: Double Duck was best, and the guy responded not as a dry sales person, but as an enthusiastic reader. One somewhat awkward moment came when a mother asked where Boom!’s store was located, so she could buy more at a later date. She had to be informed that there is no store, Boom! sells to other stores. She must’ve sensed it was going to get confusing so she said she would just check out their website, and I suspect she did based on her kids’ eagerness. Fortunately kaboom! has an online store, so I’m optimistic they’ll eventually get what they want.

Next stop was the booth for the Comic Book Legal Defense Fund. This was a pleasant surprise, because I didn’t see them listed on the exhibitor list posted on the Festival’s website or iPhone app. The CBLDF provides crucial First Amendment protection to the comic book industry, so it’s great to see them accepting donations and getting the word out about their work in this kind of mainstream venue. Unfortunately not as many people were stopping at their booth. Maybe it needed to be laid out differently, with the tables pushed more toward the front of the tent, or maybe people thought something with the word “Legal” in the title was too boring to even bother. But they had a steady stream of 2-3 people at a time, at least. (One guy abruptly stopped in and asked if there was a way to volunteer to get into Comic-Con, which seemed a little transparently like someone didn’t get tickets to the sold-out convention, but still wanted to go and maybe or maybe not cares at all about the work CBLDF does. But whatever.) They had awesome “I Read Banned Comics” t-shirts for sale, as well as signed copies of some fantastic material all reasonably priced.

The web-comic Green Pieces Cartoons had a booth with a great set-up that was constantly pulling people in: a monitor displayed to passers-by artist Drew Aquilina drawing his environmentally-friendly characters. The gag strip has been covered by National Geographic Kids and there was a near-impenetrable wall of people there when I stopped by. A print version of the web-comic was for sale, along with t-shirts and tote bags.

Lots of interest at the Archaia booth

Archaia Entertainment had another popular booth (right) with probably the best deal at the festival: buy 1, get 1 free; buy 2, get 3 free. This kind of belief in their product goes a long way and caught some off-guard. There were also a few artists on hand to offer free sketches, like Dave Valeza, artist of the graphic novel An Elegy for Amelia Johnson. It’s great cover design really popped out, and was getting a lot of questions, some from young women. Comparisons to Blankets were made. Mouse Guard and The Killer were also getting a lot of attention (The Killer Vol. 1 had sold out), and Revere got one of the best pitches from publisher Stephen Christy (“The British are coming, but the werewolves are worse”).

The team-up booth of Wondermark and Sheldon also had a wall of people in front of it. They not only were attracting a lot of interested, but they probably won the Devoted Fans Award. I overhead a young woman tell Sheldon creator Dave Kellett that she had traveled a considerable distance just to see him. The rest of the Festival, indeed the rest of Los Angeles, was apparently inconsequential. These two web-comics have a unique look and their styles are different, so that no doubt explained the big draw. They were undeniably eye-catching, which probably explains why the comics booths in general got so much attention. Graphic design skills pay off. And then the quality substance kept them there.

The only panel I was able to make was the Graphic Novel panel moderated by the Hero Complex‘ Geoff Boucher. The panelists were three amazing talents: Daniel Clowes (Mr. Wonderful, Wilson, Ghost World), Dash Shaw (BodyWorld, Bottomless Belly Button), and Jim Woodring (Weathercraft, Frank). The three had a fully engaging and frequently funny discussion about their approach to their art, storytelling, technology, their work environments and more. The panel wasn’t quite sold out but the room was definitely packed within 5 minutes after it started. It was fascinating to listen to creators with such diverse styles and approaches.

In 2009, the Los Angeles Times Book Prizes, begun in 1980, added a Graphic Novel category. This year’s winner, only the second since the category was created, was the amazing debut graphic novel by Adam Hines, Duncan the Wonder Dog: Show One. Dash Shaw’s BodyWorld and Jim Woodring’s Weathercraft were also nominated, along with You’ll Never Know Book II: Collateral Damage by Carol Tyler and Karl Stevens’ The Lodger. (Both Tyler and Stevens were guests for the earlier Graphic Memoir panel.) Last year’s Graphic Novel Book Prize winner was the worthy Asterios Polyp by David Mazzucchelli. The LA Times Book Prizes were awarded Friday night before the first day of the Festival.

For more pictures, see my Flickr set.