Abrams ComicArts

Interview: Stan Goldberg

Archie Marries... (click to buy from publisher Abrams ComicArts)

Speaking with comics artist Stan Goldberg was an honor, and I’m very grateful for his generosity with his time. I definitely did not expect this to go 45 minutes but he had a lot to share, and it’s worth it to hear him talk about all of this. His love for his work comes across quickly. He really loves what he does. It’s clear that this is a man still enjoying and exploring his craft and the process of storytelling despite already being a master at it.

I was also struck with how unfortunate it is for someone who has lived and breathed the Archie characters for the last 40 years, who has been the artist on their most commercially successful and buzz worthy books (for good reason), now finds himself with some uncertainty. Fortunately he’s still immensely talented. His abilities not only haven’t diminished, but may be stronger than ever. And he remained classy throughout, with not a bad word to say about his former employers. Already plans are in the works for the next phase of his career, and that to me is exciting. With over 60 years in the biz, he still has a lot of creativity to give.

Here’s the audio of our interview:

MP3 Download

Here’s a breakdown of what he talked about:

  • His 40-year career with Archie Comics, characters he clearly loves and respects, and his recent departure from the company.
  • Creating the color designs for Spider-Man, the Fantastic Four (the Thing is colored like “a wrinkled orange”), the Hulk (his pants were meant to be magenta, not purple), and the rest of the Marvel Comics universe, including the villains like Dr. Doom.
  • Being asked by Marvel to draw the Fantastic Four 50 years after coloring the first issue in 1961.
  • His work being reprinted in prestige hard cover books: Archie: The Best of Stan Goldberg [Amazon link] and Archie Marries… [Amazon link]
  • Being mentored by Stan Lee the art director in the ’50s
  • Using the Marvel Method for Millie the Model
  • Creating Kathy the Teenage Tornado (reprint this, Marvel!)
  • On the comics industry during the Senate hearings of the 1950s and the industry’s response: “It almost destroyed the whole industry.” He says the Comics Code Authority, the industry’s content watchdog, went overboard: “They made some corrections, but I guess they had to show what they were then getting paid for.” Marvel even lost their distributor for a time, which resulted in Stan having to go freelance.
  • His work on Millie the Model influencing women in fashion design and magazines like Cosmopolitan, McCall’s and others.
  • Collaborating with Michael Uslan on last year’s “Archie Marries…” story starting in Archie #600, which sold 50% better than Marvel & DC comic books at the time. His pure penciled artwork for the covers of those six issues was reprinted in IDW’s recent Archie: The Best of Stan Goldberg
  • The story of the surprise debut of Archie Meets Punisher and the plans for a sequel that never came to be.
  • And perhaps most exciting of all… teasing a future project he’s creating with a writer.

Archie: The Best of Stan Goldberg (click to buy from publisher IDW)

(Also a cameo by my cat Cleo climbing up the back of my chair if you listen carefully. I should also apologize for the volume disparity between his voice and mine. Fortunately once we get started, it’s mostly him. Ah the joys of technology. I’ll try to work that out for the next interview.)

FF #1 variant cover by Goldberg (50th Anniversary of Fantastic Four #1, Marvel Comics)

Creativity with digital comics

Smart comics publishers and creators are (finally!) aggressively pursuing digital platforms for their comics. Right now it’s mostly as another form of distribution – you can get your comic books and graphic novels at specialty comic shops, book stores, libraries, oh yeah and also on your iPhone or iPad and online. There’s still quite a lot of toe-dipping but that will change the more it’s acknowledged digital comics are the only growing sector of comic sales right now. *

It’s great to have a digital replica of print, but there’s also a lot of room for experimentation to create a new experience. Some are already starting to surface.

Graphic.ly started with a focus on recreating the comic shop community atmosphere by allowing users to comment on specific comic pages and panels within their digital comics reader. That’s an interesting start, but what has me excited is seeing a couple of new apps launch with very creative uses for integrating digital aspects into a story without losing the sequential art part of comics (the reason I think motion comics aren’t working).

Ave! Comics has released a digital version of the biography graphic novel Johnny Cash: I See a Darkness by Reinhard Kleist, originally published to decent acclaim last year by Abrams ComicArts. It does what has become the standard panel-to-panel “guided reading” animation thing on your iPad or iPhone, but it adds a soundtrack to the reading experience. Tracks from Johnny Cash’s stellar catalog, including the legendary At Folsom Prison, come in and out of the story as you arrive on certain pages. The trick is that the app searches for specified songs in your iTunes library. If you don’t have them, you can buy them for 99 cents through iTunes or just read without them. So there’s the potential for hidden costs (unless you happen to have a very extensive collection of Cash songs on your iPad or iPhone, which I suppose isn’t entirely out of the question if you’re buying a biography of Johnny Cash). Despite that, it’s still a very cool idea. On the iPhone, it’s broken up to 3 separate apps for $1.99 each but the iPad’s HD version is one $4.99 app for the entire story. The soundtrack-less print edition is $17.95. Here’s Ave! Comics’ demo video (don’t be scared by the French iPhone used in the video):

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