digital comics

Archie leads the digital comics revolution

Archie goes digital

Who would have thought? A publisher often viewed as very traditional and conservative like Archie Comics is leading the way toward digital comics.

The New York-based publisher announced yesterday morning that starting April 1, all of their comic books will be available on their Archie Comics app the exact same day and date that those same issues are on sale at comic book stores and newsstands. Print comics will remain at $2.99 an issue. Digital versions will be priced at $1.99 each. The app, developed by iVerse Media, has been downloaded from iTunes nearly 1.8 million times for use on the iPad, iPhone and iPod Touch. That number is expected to grow significantly when Verizon carries the iPhone next month. A version for Android phones and tablets is planned this March.

This is definitely a big deal. Archie Comics is one of North America’s oldest publishers, right alongside DC Comics and Marvel Comics. Like the two superhero publishers, Archie has iconic characters with a huge recognition factor both nationally and internationally. That a major publisher like Archie has made the jump to simultaneous releases is a huge vote of support for digital comics. Most have felt that for digital comics to truly work, this would need to happen. Marvel, DC and other publishers have toyed with one-off day-and-date releases, usually pricing them equal to or more than their print versions.

There is a lot of concern amongst comic shop retailers that digital comics will steal away their business. So there has been a lot of careful walking on eggshells on the issue because publishers don’t want to damage their relationship with retailers. Archie having the courage to do this probably has a lot to do with them not having as big of a reliance on the comic book store market as other comics publishers. Archie has had a strong presence in grocery stores and other newsstand outlets for some time, and their comic shop sales have been historically weaker due to that market’s preference for superheroes. Archie primarily publishes comedy and teen romance comics, although they have some adventure comics, such as the licensed Sonic the Hedgehog comic.

Reflecting their forward-thinking approach, one of the first comic books to be released simultaneously will be the first issue of Kevin Keller, a mini-series starring the first gay character in Riverdale. Also confirmed for simultaneous print and digital releases: Archie, Archie & Friends, Betty, Veronica, Betty and Veronica, and Jughead. There will also be a digital exclusive release, Reggie and Me.

Archie’s press release states “all Archie titles” but some news reports have stated that may not translate to their entire publishing line. It’s unclear at this time whether Archie’s licensed comics, namely Sonic the Hedgehog and the upcoming Mega Man, will take part. There is also the Life with Archie magazine, which continues two what-if story lines of Archie living a married life with Betty and Veronica.

Also no word yet on whether the same release schedule will apply to ArchieDigital.com, a subscription-based digital comics platform for desktop reading instead of mobile devices.

Speaking to the retailer fears of losing business, there’s also this article from Comics Alliance’s David Brothers on exactly who is the audience for digital comics and what they’re buying. There’s still a lot of unknown but initial information seems to suggest that they are not the same people going to their local comic book store every Wednesday. Whether this data and Archie’s bold move will encourage other publishers to adjust their release schedules will remain to be soon, but general consensus is saying it’s a matter of when, not if.

For more: The Archie news was picked up by the New York Times, USA Today, MTV and the Associated Press, which has been picked up by ABC News and other news organizations. Interviews and coverage naturally occurred at all of the comics news sites like Comic Book Resources, Comics Alliance, iFanboy and IGN.

Year in Review: Tokyopop tackles digital

Part three in my Year In Review on the LA comics scene. [Part 1, Part 2]

At this point, it’s hard to argue against the notion that digital comics are inevitable. They’re the future. The near future. For many, they are already the present thanks to various legally dubious means. Just as the music industry had a difficult transition accepting the reality, so too are comics publishers. Over the last year, North American comics publishers have been taking a casual to slow walk toward maybe actually embracing the way it is now. And even with tepid experimentation, there has been tremendous growth during a tough year for the print side. Manga publishers from both the East and West have been criticized for being even more reluctant, and plenty argue that shrinking sales are due to readers heading to pirating sites that translate and upload manga years ahead of official North American releases.

Fortunately over the last half year, the feet dragging is coming to an end for Los Angeles manga publisher Tokyopop.

First came the legal action. In early June, Tokyopop joined the Japanese Digital Comics Association with over 30 other manga publishers, both in America and in Japan, to fight digital piracy. This bold move was initially met with frustration among readers who read illegally translated and distributed manga, due to a lack of legitimate digital alternatives. But what has followed since has been a strong move to create just that. (more…)

Creativity with digital comics

Smart comics publishers and creators are (finally!) aggressively pursuing digital platforms for their comics. Right now it’s mostly as another form of distribution – you can get your comic books and graphic novels at specialty comic shops, book stores, libraries, oh yeah and also on your iPhone or iPad and online. There’s still quite a lot of toe-dipping but that will change the more it’s acknowledged digital comics are the only growing sector of comic sales right now. *

It’s great to have a digital replica of print, but there’s also a lot of room for experimentation to create a new experience. Some are already starting to surface.

Graphic.ly started with a focus on recreating the comic shop community atmosphere by allowing users to comment on specific comic pages and panels within their digital comics reader. That’s an interesting start, but what has me excited is seeing a couple of new apps launch with very creative uses for integrating digital aspects into a story without losing the sequential art part of comics (the reason I think motion comics aren’t working).

Ave! Comics has released a digital version of the biography graphic novel Johnny Cash: I See a Darkness by Reinhard Kleist, originally published to decent acclaim last year by Abrams ComicArts. It does what has become the standard panel-to-panel “guided reading” animation thing on your iPad or iPhone, but it adds a soundtrack to the reading experience. Tracks from Johnny Cash’s stellar catalog, including the legendary At Folsom Prison, come in and out of the story as you arrive on certain pages. The trick is that the app searches for specified songs in your iTunes library. If you don’t have them, you can buy them for 99 cents through iTunes or just read without them. So there’s the potential for hidden costs (unless you happen to have a very extensive collection of Cash songs on your iPad or iPhone, which I suppose isn’t entirely out of the question if you’re buying a biography of Johnny Cash). Despite that, it’s still a very cool idea. On the iPhone, it’s broken up to 3 separate apps for $1.99 each but the iPad’s HD version is one $4.99 app for the entire story. The soundtrack-less print edition is $17.95. Here’s Ave! Comics’ demo video (don’t be scared by the French iPhone used in the video):

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