IDW Publishing made headway into semi-uncharted digital territory with their launch on Apple’s ebooks platform iBooks last week. The iBooks app comes preloaded on all Apple iPad tablets. With an estimated 20 million iPads sold, that makes for a significant potential readership.

IDW released nearly 20 graphic novels to the iBookstore, including the simultaneous print/digital release of Code Word: Geronimo, which details the raid on Osama bin Laden’s compound by SEAL Team 6 as written by military insider Captain Dale Dye. Other graphic novels now on iBooks include IDW’s reprinting project of every Bloom County comic strip, and graphic novels based on True Blood, Star Trek, Transformers, G.I. Joe, and more. The San Diego-based publisher will continue to expand their catalogue in the coming weeks and months.

In addition to expanding comics into yet another digital marketplace, it’s also interesting to note that IDW has chosen to release graphic novels instead of single issues on iBooks. While ComiXology and other digital comics apps and services used by IDW and other comics publishers like Marvel Comics and DC Comics offer graphic novels, much of the focus is on shorter comic books, similar to most brick and mortar comic book stores. But with iBooks readers already expecting a book-length read, it’s smart to go for the longer form of graphic novels.

Currently Code Word: Geronimo is included in the iBooks store front under New & Notable, along with Jane Lynch’s Happy Accidents, Roger Ebert’s Life Itself and Michael Moore’s Here Comes Trouble. In fact, as of this writing, both Moore’s book and Geronimo have the same number of reviews, with the graphic novel rating slightly higher. Graphic novels appearing right beside prose books can be a powerful bit of messaging that comics are just as worthy a form of expression and literature as novels.

Of course, not everyone will receive that message. One of the two reviews is by a hoodwinked MikSud:

This is a comic. I thought it was a real story and account of what took place during the raid of Bin Laden. Utterly disappointed.

Maybe one day comics will be able to tell “real stories”. If they act nicely and don’t get too uppity.

Despite MikSud’s protests, more integration of graphic novels and prose novels in the digital space is bound to happen with the anticipated release of the first color Kindle, expected for a late November release. If comics publishers are smart, they will jump all over this with the deep Amazon and Android integration that could reach a lot of readers.