Los Angeles siblings Shane and Chris Houghton get it. If you want to sell comics, use the powerful and appealing language of comics.

The creators of Reed Gunther issued a press release in the form of a 2-page comic that trumpets their book’s strengths as an entertaining and funny read. It also explains how their comic book series is intended for all-ages, a reading category that tends to get interpreted by retailers and readers as dumbed down kiddie stuff. The series is published by Image Comics. The press release smartly ends with a plug for ComicShopLocator.com, so that you can find your nearest shop to ask for Reed Gunther issue #3 (on sale now), issue #4 (on sale Wednesday, September 7) and issue #5 (on sale Wednesday, October 5). The first five issues will be published together in the graphic novel Reed Gunther Vol. 1, on sale November 2.

I really wish people in comics would do this kind of thing more. Use the very language that we work in to communicate about comics. How great would it be to regularly read press releases, articles, interviews, and editorials covering comics in such an engaging format? Sure it’s a bit meta. But it’s also a more effective way to show not tell when discussing the very works and topics that we’re excited about or mad about or however else we feel. It might be more time consuming but I bet the content gets better mileage. Heck, if I could draw, this site would be a blog comic.

Anyway, read Reed Gunther! The creators have been doing signings at local comic shops in and around LA. They were at Galaxy of Comics in Van Nuys yesterday for the release of issue #3. Their next appearance will be at the Wizard World: Los Angeles convention at (appropriately enough) the LA Convention Center in Downtown LA, the weekend of September 24 and 25.