Top Cow reorganizes
It’s been a rough first month of 2011 for comics in general, with good and not-so-good news turning heads throughout the industry as the times continue to change. There’s been some adjusting locally too.
Top Cow Productions, a partner studio of Image Comics, announced during my week of computer meltdown that a reorganization has taken place. The LA-based publisher will consolidate its resources to more closely rely and coordinate with Image’s central office in Berkeley. From the press release: “Image Central will work more closely with Top Cow to coordinate production, marketing and sales efforts in much the same way it already does for the other Image partners.” Publisher Filip Sablik stressed that Top Cow would retain their editorial freedom. Heidi MacDonald’s The Beat looked into this further here and here.
While the hope is that Top Cow will be able to benefit from some of the successes Image has seen recently, such as The Walking Dead‘s continual rise in popularity thanks to the AMC TV show and new hits like Chew and Morning Glories, it doesn’t mean good times for everyone. Unfortunately some people from Top Cow were let go to eliminate new redundancies from the closer partnership, such as PR and Marketing Coordinator Christine Dinh, Director of Sales and Marketing Atom Freeman and Editor/Designer Phil Smith. Freeman, an award-winning retailer who co-owns the comics shop Brave New World Comics in Newhall, was hired as Direct Market Liason last summer and promoted to Director of Sales and Marketing this past October. No word yet on what’s next for Dinh and Smith, although at least Smith is helping with the transition. Sablik has stated that now other layoffs are planned. At Image Comics, PR and Marketing Coordinator Betsy Gomez has been replaced by Sarah deLaine.
Top Cow President Matt Hawkins bluntly told The Beat, “There’s going to be more consolidation (like Image and Top Cow) and some people won’t be around in a couple years”.
Just prior to that news, Top Cow announced they had signed artist Jeremy Haun (Detective Comics) to an exclusive contract. Haun, who has worked on Top Cow’s Alibi and Berserker, has been assigned to The Darkness with writer Phil Hester, one of Top Cow’s biggest properties. The book was a massive seller in the ’90s where it had a record-selling 11 variant covers for a single issue. Haun will also have the ability to develop new original properties. On his site, he explained that the contract goes into effect February 2011 (so, tomorrow). In explaining the reasons for his decision, after being a freelance artist for years, he said, “The major ones where working as a regular artist on a continuing series and almost more importantly, being able to develop my own concepts.” As he points out, Haun has written Narcoleptic Sunday for Oni Press and a story in Image’s award-winning Comic Book Tattoo anthology based on the music of Tori Amos, so he does have some writer chops. And more original creator-owned comics is always a good thing in my book.
Top Cow Productions started in 1992 as the studio for Image Comics co-founder and partner Marc Silvestri. Throughout the decade, they grew a line of successful fantasy comics like The Darkness, Witchblade and others guided by Silvestri’s distinct art style that defined the look of the publisher for many readers. The publisher has struggled to shake that perception over the last ten years, and have been pushing their attention to more creator-owned books such as the new thriller Echoes by Joshua Hale Fialkov and Rahsan Ekedal, and the upcoming supernatural noir Netherworld by co-writers Bryan Edward Hill and Rob Levin, and artist Tony Shasteen. Hill and Levin have both worked for Top Cow in the past, last collaborating together on Broken Trinity: Pandora’s Box. MTV’s Geek News has a preview of Netherworlds.
Comics shed scarlet letter
Last week, DC Comics announced they are no longer submitting their comic books for approval by the Comics Code Authority. The CCA is (or was, I suppose) a content review board created by the comic book industry in 1954 to reassure parents and newsstand dealers that comics with the Seal of Approval on their cover were safe for children.
Starting in April, DC Comics will instead utilize their own in-house grading system, modeled somewhat after the rating system used for video games by the Entertainment Software Rating Board. This is similar to Marvel Comics‘ decision made in 2001.
The day after DC’s announcement, Archie Comics responded to an inquiry by announcing their own abandonment of the Comics Code starting in February. They had apparently stopped submitting their comics for review over a year ago.
LA-based Bongo Comics, publishers of Simpsons Comics, made a similar move last year without any fanfare. They replaced the Seal of Approval with a simple “All Ages” rating, as observed by Bleeding Cool.
Most other comic publishers never bothered to submit their comics to the Comics Code Authority for review and approval.
While an important moment, this is mostly symbolic. Newsstands refused to carry comics without the Comics Code Seal of Approval in the 1950s, but most people today don’t even know what it means. That’s if they even notice the Seal. Publishers have been shrinking its size on their comic book covers for decades.
The Comics Code Authority was set up by the Comics Magazine Association of America, which itself was meant to be a trade organization for the comic book industry. The establishment of both was in response to the damaging Senate hearings on comics’ effects on juvenile delinquency. While the Senate subcommittee found no direct cause and effect between the content of comics and delinquency in children, the proceedings were a manifestation of a growing PR problem for the industry and comics in general. Magazine articles, TV programs and books were sending parents a lot of messages that comics were toxic for children. Local politicians starting taking action, attempting to ban or curb the sale of comics. This went so far as to incite comic book burnings in several towns across America.
It all came to a head with the televised Senate hearings in New York, and the creation of the Comics Code, which demanded that publishers join the Comics Magazine Association of America for a fee. The alternative was to lose distribution, since newsstand dealers began refusing carrying comics without the Seal of Approval, not wanting the risk of a lawsuit from an angry mother. Seemingly in an instant, hundreds of publishers and artists were finished. Readership plummeted. And an entire medium and art form was tainted as unsafe, unintelligent trash.
Comics barely survived. Public opinion has been slowly turning around thanks to transcendent work from all corners of the industry. So while the Comics Code Authority lost its authority a good 15-20 years ago or more, it is encouraging to see it finally whither away. After 57 years, the symbol of a simplistic generalization and dismissal of comics as a legitimate art form, comics’ scarlet letter, is gone.


Corey Blake does things on the Internet, and sometimes even in person.





